User testing

ARE YOU LAUNCHING A NEW WEBSITE, A NEW APP
OR SIMPLY RELEASING AN UPDATED VERSION?

Do you want to test your tool with your target audience and see if it meets your needs in terms of usability, ergonomic design and user experience?

We are able to guide you
step by step through that process.

PANEL SELECTION

Recruiting is a key phase in the testing process – it must be adapted to the intended target audience(s). Through the use of marketing personas (imaginary characters symbolising a target group or customer segment), we can recruit a test panel reflecting your target audience.

TEST PROTOCOL

We help you define the test protocols to assess your website or mobile app – the number of testers, the feature to be tested, the test scenario, whether remote or face to face, or under real life conditions (for mobile app only).

TEST IMPLEMENTATION

We will manage the implementation of user testing; remotely, face to face or in the field, to ensure that they follow the conditions outlined in the protocol.

TEST REPORTING

The test results are analysed and presented in a report.
This shows the results according to the issues met (minor, serious, critical) and will offer practical suggestions for improvement.

USER TESTING = 30% R.O.I

Don’t forget – the product manager is the user!