ABOUT THIS PROJECT

Following a collaboration between the Tefal & Alsa brands, we created the event-driven website “Party time for desserts” (“C’est la fête des desserts” in French).
A promotional campaign designed to showcase both brands’ products over the course of 10 months, marked by several highlights and a competition.
Different marketing levers were put in place during that period of time in order to breathe life into the campaign.

The main objectives of the website were to recruit and build customer loyalty by constantly updating content over the course of the promotion, with recipes, baking tips and competitions.

Having previously set KPIs, a regular reporting exercise helped refine the strategy and fine-tune the marketing levers throughout the entire campaign.